Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of making your website search engine friendly to make it rank higher in the search result's pages – i.e. if you sell fluffy knickers, then a potential consumer typing 'fluffy knickers' into Google will easily find your site. Search Engine Optimisation (SEO) is not a black art as some companies would have you believe. However, it does need to be handled professionally and carefully to ensure that the desired results are achieved.

 

Search Engine Optimisation does not come with a guarantee. Its success is controlled by a third party (the search engines) and the way in which they will react cannot be assured. It is for this reason that it is vital that you use an experienced and ethical SEO professional who can provide you with realistic expectations based on their previous experience.

 

Research shows that 85% of all traffic on the internet is referred from a search engine and 90% of users don't look past the top 30 results (in fact most only look at the top ten). It is for these reasons that it is vital to have your website at the top of the search engines for phrases that are relevant to your business. Many websites aren't even indexed in the search engines, meaning that they are missing a huge number of potential customers.

 

The process of Search Engine Optimisation typically takes 3-4 months to show significant results. This is because it takes the search engines a long time to properly index the changes that have been made. It is often a good idea to take up a monthly Optimisation Plan to allow for re-optimisation and tweaking that will enhance or maintain your position.